These assets were created for a custom booking for McPherson's, to use across their own platforms. We were asked to create 8 different looks, using a variety of their new products. Each look a combination of the clients requests and Are Media's content teams suggestions. I researched and storyboarded each style and art directed the videos and stills for each look, across a one and a half day shoot. 
Final Stills
Final Landscape Videos
ART DIRECTION | Genevieve Hancock
PHOTOGRAPHY | Will Horner & Phillip Castleton
VIDEOGRAPHER & EDITOR | Chester Buchanan
STYLIST | Emma Read
PRODUCER | William York

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