From ideation to pitch stage, from pre to post production, I art directed this video to bring awareness and get people into stores to buy Bakers Delight Hot Cross Buns, this easter.
Gourmet Traveller IGTV
Better Homes & Gardens
Australian Women's Weekly
THE BAKERS DELIGHT TEAM
ART DIRECTION: Genevieve Hancock
VIDEOGRAPHER: Salt Studios
EDITOR: Salt Studios
STYLIST: Laura Hutton 
SCRIPT: Erin Cook
FOOD PREP: Peta Dent  
PRODUCER: William York​​​​​​​
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