From ideation to pitch stage, from pre to post production, I art directed this video to bring awareness and get people into stores to buy Bakers Delight Hot Cross Buns, this easter.
Gourmet Traveller IGTV
Better Homes & Gardens
Australian Women's Weekly
THE BAKERS DELIGHT TEAM
ART DIRECTION: Genevieve Hancock
VIDEOGRAPHER: Salt Studios
EDITOR: Salt Studios
STYLIST: Laura Hutton
SCRIPT: Erin Cook
FOOD PREP: Peta Dent
PRODUCER: William York
ART DIRECTION: Genevieve Hancock
VIDEOGRAPHER: Salt Studios
EDITOR: Salt Studios
STYLIST: Laura Hutton
SCRIPT: Erin Cook
FOOD PREP: Peta Dent
PRODUCER: William York