From ideation to pitch stage, from pre to post production, I art directed this video to bring awareness and get people into stores to buy Bakers Delight Hot Cross Buns, this easter.
Gourmet Traveller IGTV
Better Homes & Gardens
The Australian Women's Weekly Food
THE BAKERS DELIGHT TEAM
ART DIRECTION Genevieve Hancock
VIDEOGRAPHER Salt Studios
EDITOR Salt Studios
STYLIST Laura Hutton 
SCRIPT Erin Cook
FOOD PREP Peta Dent  
PRODUCER William York​​​​​​​
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